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If you manage a website, you know how important SEO is. SEO helps your website show up in search engines like Google. Moz is a popular tool for SEO. It gives useful features like keyword research, backlink tracking, and website audits. But Moz can be expensive.

Not everyone can afford Moz. If you’re on a budget, don’t worry. There are many tools that cost less but still do a great job. These tools can help you improve your website’s ranking without spending too much money.

Below, we will explain why you might want alternatives to Moz and list some of the best cheap Moz alternatives.


Why Look for Moz Alternatives?

Moz is a strong SEO tool, but it has some downsides. Here’s why some people look for other options:

  • High Cost: Moz’s plans start at $99 per month. For many small businesses or beginners, this is too much.
  • Complicated Interface: Some users say Moz is not easy to use. It has many features, which can feel overwhelming.
  • Limited Features in Basic Plan: The cheaper plans have limited access to features. To get everything, you need to pay more.

Because of these reasons, many people look for tools that are cheaper and easier to use. Luckily, there are good options.


Best Cheap Moz Alternatives

Now, let’s explore some affordable SEO tools. These tools are budget-friendly and work well for beginners or small businesses.

1. Ubersuggest

Ubersuggest is a simple and affordable SEO tool. It is great for beginners. It gives you useful features, such as keyword research and site audits.

Why Choose Ubersuggest?

  • It has free features for basic use.
  • Paid plans start at $12 per month, much cheaper than Moz.
  • The tool is very easy to use.

With Ubersuggest, you can find the right keywords for your content and track your website’s performance.

2. Serpstat

Serpstat is another affordable SEO solution. It offers many features for a low price. You can use it for keyword research, backlink analysis, and competitor tracking.

Why Choose Serpstat?

  • Plans start at $19 per month.
  • It includes features for both beginners and professionals.
  • The tool has a clean and simple interface.

Serpstat is great if you want a balance between low cost and powerful features.

3. SE Ranking

SE Ranking is a full SEO platform. It covers many tasks, such as keyword tracking, competitor analysis, and website audits.

Why Choose SE Ranking?

  • Pricing starts at $18 per month.
  • It offers accurate data on rankings.
  • It’s easy to set up and use for beginners.

This tool is perfect if you need a budget-friendly option with lots of features.

4. Mangools (KWFinder)

Mangools is widely loved for its ease of use. It focuses on keyword research but also offers backlink analysis and rank tracking.

Why Choose Mangools?

  • Pricing starts at $29 per month.
  • It is user-friendly and perfect for beginners.
  • Has tools like KWFinder for finding keywords that are easy to rank for.

Mangools gives value for money with its well-designed tools.


These are just a few of the best cheap alternatives to Moz. They won’t break the bank and can still help with SEO tasks.

Best Cheap Moz Alternatives

We’ve already covered some great Moz alternatives. Now, let’s explore more options. These tools are reliable, affordable, and effective for SEO.

More Cheap Alternatives to Moz

5. Ahrefs Webmaster Tools (Free Option)

Ahrefs is a well-known SEO tool, but it can be expensive. However, they offer a free service called Ahrefs Webmaster Tools. It’s perfect for small websites and beginners.

Why Choose Ahrefs Webmaster Tools?

  • It is free to use.
  • You get helpful features like backlink tracking and site health analysis.
  • It gives simple, clear reports.

If you cannot spend money now, this is a great starting point. You can upgrade later when your budget allows.

6. SpyFu

SpyFu helps you study your competitors. You can see which keywords they are ranking for and learn how to improve your own rankings.

Why Choose SpyFu?

  • Pricing starts at $39 per month.
  • It focuses on competitor research and PPC (pay-per-click) ads.
  • It lets you download data easily.

SpyFu is best if you want to outsmart your competitors. It is also useful for ad campaigns.

7. Rank Math (Plugin for WordPress)

Rank Math is a popular SEO plugin for WordPress users. It’s lightweight, easy-to-use, and free! There is also a pro version for advanced users.

Why Choose Rank Math?

  • The free version offers powerful features.
  • The pro plan starts at $59 per year (less than $5 per month).
  • It integrates well with WordPress sites.

If you use WordPress, this tool keeps SEO simple and affordable.

8. Keyword Tool

Keyword Tool is a simple online tool for finding keywords. It uses Google’s autocomplete to suggest ideas.

Why Choose Keyword Tool?

  • Free version available.
  • Paid plans start at $69 per month.
  • Good for finding long-tail keywords.

This tool focuses only on keyword research. If that’s your main task, it’s a great fit.

9. Zoho PageSense

Zoho PageSense is more than just an SEO tool. It helps with website tracking, A/B testing, and improving user experience.

Why Choose Zoho PageSense?

  • Plans start at $12 per month.
  • Combines SEO with website analytics.
  • User-friendly dashboard.

This tool is perfect for small businesses that want to track website performance and make improvements.


How to Choose the Right SEO Tool for You

Not every tool will fit your needs. Here are easy tips to pick the best one for you.

1. Set Your Budget

Think about how much you can spend per month. Some tools, like Ubersuggest and Serpstat, cost as little as $12. If you cannot pay anything, check free options like Ahrefs Webmaster Tools.

2. Know Your Needs

What do you need the tool for? If you need to find keywords, tools like KWFinder or Keyword Tool are great. For backlink tracking, consider SERanking or Ahrefs.

3. Ease of Use

If you’re a beginner, pick something simple. Tools like Mangools or Rank Math are very easy to use. Don’t choose tools that feel too complicated.

4. Read Reviews

Before buying, check what other users say. Many websites offer honest reviews about these tools. Look for feedback on pricing, features, and support.

5. Free Trials

Many tools offer free trials. Use them to test if the tool works for you. For example, Ubersuggest and Serpstat both offer free trials.


Making the Right Choice

Choosing an SEO tool might seem hard. But when you know your budget and needs, it becomes easier. Remember, you don’t need to spend a lot to rank well in search engines. Many low-priced tools will still get the job done.

Next, we’ll share some final thoughts and advice for choosing the perfect alternative.

Best Cheap Moz Alternatives (Final Thoughts)

We’ve talked about many Moz alternatives. These tools can help you improve your website’s SEO without spending too much. Now, let’s sum up what we’ve learned and give you some final recommendations.

Key Points to Remember

Here’s a quick summary of the tools we discussed:

  • Ubersuggest: Great for beginners. Affordable and easy to use.
  • Serpstat: Best for all-around SEO with plans starting at $19 per month.
  • SE Ranking: Offers many features and is very budget-friendly.
  • Mangools (KWFinder): User-friendly tools, great for keyword research.
  • Ahrefs Webmaster Tools: A free option with basic but helpful features.
  • SpyFu: Excellent for competitor research.
  • Rank Math: Best for WordPress users, with a free version available.
  • Keyword Tool: Focused on finding long-tail keywords.
  • Zoho PageSense: Combines SEO with website tracking and user experience.

Each of these tools has its strengths. The choice depends on your needs and budget.

Final Recommendations

If you still don’t know which tool to pick, here are our top suggestions:

  1. For Beginners
    • Go for Ubersuggest if you need simple features at an affordable price.
    • Try the free version of Ahrefs Webmaster Tools to get started.
  2. For Keyword Research
    • Choose Mangools (KWFinder) or Keyword Tool for finding high-ranking keywords.
  3. If You Use WordPress
    • Use Rank Math. It is easy, powerful, and works directly in WordPress.
  4. For Competitor Analysis
    • Pick SpyFu or Serpstat to study your competitors and improve your strategy.
  5. For Advanced Needs
    • Use SE Ranking for a more complete SEO platform at a low cost.

These steps will help you pick a tool that works best for you.

How to Start Using Your Chosen Tool

Once you pick your SEO tool, here’s how to get started:

  1. Sign Up
    • Create an account on the tool’s website. Some even offer free trials.
  2. Learn the Basics
    • Spend some time learning how the tool works. Many tools have tutorials to help you.
  3. Focus on Key Tasks
    • Start with basic SEO tasks like keyword research or checking your website’s health.
  4. Track Your Progress
    • Use reports to see how your website is improving in search rankings.

Even if you’re new, most of these tools are easy to learn. You’ll start seeing results with consistent use.

Final Thoughts

SEO doesn’t have to be expensive. Moz is great, but these cheaper tools are just as useful. They can help you rank higher in search engines without breaking the bank.

Remember, the best tool is one that fits your budget and needs. Take your time, test a few options, and see which one works for you. SEO success comes from using the tools consistently and making improvements over time.

We hope this guide helps you find the perfect Moz alternative. Don’t wait—explore these tools today and start improving your website!

Good luck with your SEO journey!

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